Before you select your opinion is the perfect color off Pantone Colour Books, stop for a moment and consider your audience. This is especially important if you’re marketing or selling globally instead of locally. The thing is, different colors have different meanings to different people. If you’re brand new to the cultural significance of the certain color the merchandise, brand, or identity you’re promoting might end up failing before it features a possiblity to take off! Let’s take a closer look at the cultural significance of color by two of today’s emerging economies.
In China, the color red is probably the most significant. No where could this be color more prominent than in the Chinese flag. Representing good fortune and joy, red is probably the most used colors during Chinese holidays and family gatherings. It is also colour the Chinese associate with fire, one of several five elements its people believe create exactly what exists in general.
Interestingly, even though the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow will be the color the Chinese associate with another of the five elements, planet earth, and therefore, this color represents royalty.
In India, the colour red represents something quite different: Purity. That’s contrary to Western cultures the location where the color white is utilized to symbolize purity. Indian brides traditionally wear red gowns and when married their foreheads are adorned using a red dot or tikka, the symbol of commitment. For the reason that wedding represents 81dexrpky beginning of your union of two individuals, the hue red also symbolizes fertility and prosperity. The hue green represents the harvest or possibly a new beginning and, like America, green is symbolic of nature. In India green is likewise the colour accustomed to honor Islam.
As common as green is, don’t use it if you are considering doing business with Indonesian people. That’s because in Indonesia, green is actually a forbidden color. In countries with dense jungles like those who are in Latin America, green represents death. But in the Middle East, green is definitely the hue of luck. In Iran, blue symbolizes immortality and then in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and selecting an unacceptable color can spell disaster. So don’t whip your Pantone color system and randomly choose. Instead, know your audience and then make sure you do your research!